Google Play ASO: Why App Description Is More Important Than You Think And Might Be A Ranking Factor

Google Play App Description Ranking Factor

Does app description a ranking factor for Google Play?

Sadly, we all know that no one outside Google's spectrum knows how their search algorithm correctly works. I'm not saying we don't know a single thing about Google Play Store's current algorithm, in fact, there are full case studies about this.

Anyway, let's get to the topic and theorize why app description is an important part of your on-page app profile and might be a ranking factor or signal.

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Google Play ASO: What Is Average Length Of App Description?

Average App Description Length Google Play

Is my app description length is enough or is it too long?

App descriptions are unique in a way it can easily connect to potential app users while being informative at the same time. And that's what made me ask myself, what is the optimal or the ideal length of app description?

I'm afraid long form app description might drive the audience away. On the other hand, short content might make potential app users feel a lack of information, professionalism, and legitimacy. So, let's find out what is the average app description length of top ten apps in Google Play Store.

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6 Steps To Craft App Store Description That Converts [Inforgraphic]

6 Steps To Craft App Description Featured Image

App store description is one of the most important parts of your app profile. Optimizing your app description can directly improve your conversion and can also help your app rank.

Many new mobile app developers are overlooking the opportunity and the advantage of having solid app store description. I have seen some apps that have an inadequate app description that doesn't even connects and persuades their potential app user. So here, let's take a look how to craft a better app description:

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23 Free Ways To Find New Keywords For Your App

Free Ways To Find Keywords For Your App Featured Image

Don't know what keywords to use or struggling to find new keyword idea for your app?

Doing keyword research for your app costs money. You can just hire an expert or agency or do it yourself but not all mobile developers or publisher have that amount of money.

Doing keyword research without a budget is difficult especially if you don't know where to start. Well, you're dead wrong! Here are some few online tools and methods you can use to find keywords for your app.

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ASO: 25 Quick And Awesome Tips For Better App Title

Quick Tips For Better App Titles

App title is a no-brainer. We don't need tips for app titles, right? But if you want to have an optimized and better app title, you should consider this 25 quick tips for an app title.

Imagine you have built an app that can find nearest restaurants, access it's current menu and book a table, what would you name it? What did you call to the app? While you read this post, try to apply these tips to your new restaurant finder app.

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10 Basic Things You Should Know About ASO

Basic App Store Optimization Factors

Are you a new app developer or publishers and want to learn the basics factors of mobile SEO or better known as app store optimization? I mean the very basics.

In the world of ASO, it is important to understand the basic methods and information about App Store Optimization. Failing to understand the basics may cause devastating results of your app store optimization strategy.

I believe once you know the basics, you can level up your app store optimization game which can give you better results in the future. Let's explore what are the necessary things you need to know about ASO.

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