Average App Description Length Google Play
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Google Play ASO: What Is Average Length Of App Description?

How long is your app description?

App descriptions are unique in a way it can easily connect to potential app users while being informative at the same time. And if I’m gonna optimize app description, I would go for the ideal length. That’s what made me ask myself, what is the ideal or at least the average length for app description?

I’m afraid long form app description might drive the audience away. On the other hand, short content might make potential app users feel a lack of information, professionalism, and legitimacy. So, let’s find out what is the average app description length of top ten apps in Google Play Store.

The Quest: Finding The Average Lenth Of App Description

Curiosity at it’s finest. I’ve been asking what is the ideal length of Google Play app description. So, I opened the best tool to solve curiosity aka Google. Yup, that’s the first thing I’ve done is to do a Google Search, shame on me.

Did I found an answer? Yes. Is it specific? No.

App Description Tips From Google Play

So I found this answer directly from Google Play’s Developer Policy Center. So that was it. You just need to have a short app description. End of the article. If you like it, please subscribe to my email list and share this article.

No, I’m just kidding.

What Google Telling Us?

What Google is pointing out is to have high-quality app description and avoid keyword stuffing as having a longer app description are prone to spamming. What? Google? Seriously? You can just right have a well-written sales copy and easily check keyword density.

But honestly, 4000 characters isn’t that long right? 4000 characters can have 550 – 700 words in it. In web and blog contents, 700 words are below the average of suggested content length.

Digging Some Data From Google Play Store

So, how Google defined “short” content?

Curious, I’ve dug up some data from “Top Ten” apps (free and paid apps) in Google Play Store. I manually gather app description from top tens apps in over 25 app categories and extract their character and word count.

Here all the data I gathered, just go straight to the bottom of the article to find out the results.

I’m afraid the results might not look legit and reliable to you (my readers), so I’m posting the data I gathered for legitimacy and transparency purposes. Just skip this part.

Disclaimer: This data has been collected from August 5, 2016 to August 15, 2016. This case study isn’t perfect and precise as Play Store top 10 rankings are highly competitive and constantly changing. Still, it might give us some insights. This is also my first time doing case study so please don’t be harsh and never expect stunning results.

App Description Length Of Top 10 Free Apps

Category App Name Character Count Word Count
Book And Reference Bible 4000 608
Audiobooks from Audible 2704 440
Amazon Kindle 2398 367
Poke Radar Find for Pokemon GO 681 116
Wattpad 1814 285
Sky Map 1665 229
King James Bible (KJV) Free 3966 674
Google Play Books 1153 175
JW Library 951 154
Bible 3213 554
Business  Indeed Job Search 1621 265
ADP Mobile Solutions 1832 304
Job Search by ZipRecruiter 2540 476
Square Register – POS 2279 360
Tiny Scanner – PDF Scanner App 1539 260
LinkedIn Job Search 1382 230
Call Blocker 641 107
WM1 161 24
Job Search – Snagajob 1731 299
Facebook Pages Manager 548 96
Comics LINE WEBTOON – Free Comics 1258 193
Comics 3807 541
FreeShield: Unlimited Free VPN 1315 167
The Avengers-Iron Man Mark VII 1473 243
Crunchyroll Manga 1105 165
Manga Browser – Manga Reader 406 69
How to Draw Manga 745 126
DC Comics 1156 178
Marvel Comics 1096 170
Draw Cartoons 2 686 106
Communication Messenger 1458 249
WhatsApp Messenger 2707 406
Marco Polo Video Walkie Talkie 1420 238
Kik 364 65
Skype – free IM & video calls 813 150
Yahoo Mail – Stay Organized! 1871 280
imo free video calls and chat 561 89
Firefox. Browse Freely 2507 375
GO SMS Pro 2154 298
Sideline – 2nd Phone Number 3428 550
Education Remind 1647 259
Duolingo: Learn Languages Free 1635 247
ClassDojo 1022 149
PBS KIDS Video 2141 357
 00 ABCmouse.com 551 86
SkyView® Free 1477 252
Learn To Draw 162 29
Lumosity – Brain Training 1313 191
PowerSchool Mobile 1459 217
Photomath – Camera Calculator 811 123
Entertainment Bitmoji – Your Personal Emoji 286 146
Netflix 2413 385
Google Play Games 944 163
iFunny 🙂 645 102
Hulu: Watch TV & Stream Movies 3884 625
Atom Tickets 1580 241
Fake GPS Location Spoofer Free 1450 234
YouTube Kids 2878 481
Tubi TV – Free Movies & TV 3284 552
Disney LOL 1561 233
Finance Credit Karma 2289 379
Bank of America 3502 559
Chase Mobile 2389 372
PayPal 1104 205
Wells Fargo Mobile 3168 498
Capital One® Mobile 3949 653
Venmo 601 89
Square Cash 275 45
Capital One Wallet 2279 367
GEICO Mobile 1439 249
Fitness and Health Fitbit 809 132
CVS/pharmacy 1268 209
Calorie Counter – MyFitnessPal 3253 531
Google Fit – Fitness Tracking 851 133
Sweat With Kayla 3187 508
Period Tracker, My Calendar 1859 269
Pedometer & Weight Loss Coach 2665 451
Pregnancy & Baby Daily Tracker 3636 587
Calorie Counter And Diet Tracker 3988 644
30 Day Fit Challenge Workout 1083 172
Libraries & Demo Cardboard 1349 212
Plugin for AZ Screen Recorder 505 76
Crafting Mods Mine Little Pony 571 82
Cardboard Design Lab 1816 267
Wifi Connecter Library 257 36
LIVE MAPS Guide 1243 218
MX Player Codec (ARMv7) 393 69
TeslaUnread for Nova Launcher 565 90
MX Player Codec (ARMv7 NEON) 365 65
MX Player Codec (ARMv6 VFP) 369 66
Lifestyle T-Mobile Tuesdays 787 130
SnapMatch~Single & Group Match 788 133
Tinder 972 172
Real Estate & Rentals – Zillow 3458 586
Yellow 462 87
Lucktastic – Win Prizes 1645 261
New Dunkin’ Donuts 1443 261
Starbucks 1067 177
Family Locator – GPS Tracker 2961 484
Trulia Real Estate & Rentals 2840 468
Media and Video Prisma 378 56
NBC Olympics – News & Results 782 128
musical.ly 1083 168
YouTube 1032 177
Kodi 2488 392
Flipagram 1233 192
VivaVideo: Free Video Editor 3351 473
GIF Keyboard 588 97
Cartoon Network App 3582 543
Triller – Music Video Maker 1156 175
Medical GoodRx Drug Prices and Coupons 1304 221
MyChart 606 91
CareZone 2078 333
FollowMyHealth® 320 45
Ovia Pregnancy Tracker 3828 578
Pregnancy + 1466 202
1800 Contacts – Lens Store 1373 233
Ovia Ovulation & Period 3513 533
Ear Spy: Super Hearing 3948 654
Period Calendar, Cycle Tracker 2568 360
Music And Audio YouTube Music 1081 183
Pandora® Radio 685 111
Spotify Music 1260 196
SoundCloud – Music & Audio 3587 556
iHeartRadio Free Music & Radio 3554 570
Free Music Player(Download now 1929 284
Sing! Karaoke by Smule 2863 415
Free Music for SoundCloud® 2023 306
Shazam 2916 359
Napster – ­Top Music & Radio 628 101
News and Magazine News Master: Top News & Videos 2292 373
Twitter 592 102
News Break – Local & Personal 1822 282
Reddit: The Official App 1644 264
News Republic – Breaking news 3812 581
NBC News 772 126
CNN Breaking US & World News 1848 304
Fox News 1982 312
Yahoo – News, Sports & More 1831 297
Google News & Weather 654 99
Personalization ZEDGE™ Ringtones & Wallpapers 1618 263
GO Launcher-Theme,Wallpaper 2501 371
(FREE) GO SMS GOLD ROSE THEME 391 58
GO Keyboard Pro – Emoji, GIFs 2942 454
CM Launcher 3D – Stylish Boost 2549 376
Transparent Live Wallpaper 440 67
Flaming Skull Kika Keyboard 587 89
Ringtones & Wallpapers for Me 2403 379
Backgrounds HD (Wallpapers) 3016 428
Nova Launcher 2550 406
Photography Google Photos 2012 323
Z Camera 978 147
Layout from Instagram: Collage 1441 244
YouCam Makeup- Makeover Studio 3699 609
Moments 915 168
Photo Editor Collage Maker Pro 943 153
Photo Editor Color Effect 1780 291
Boomerang from Instagram 934 158
Photo Editor Pro 1414 194
PicsArt Photo Studio 3344 492
Productivity Super-Bright LED Flashlight 537 74
Tap Emoji Keyboard 2161 338
Microsoft Outlook 1212 197
Microsoft Word 3855 653
Samsung Cloud Print 3094 478
Google Docs 551 90
Dropbox 557 91
Adobe Acrobat Reader 1912 314
My Alarm Clock Free 2487 402
Everalbum – Organize Photos 1864 286
Shopping Mercari: The best shopping app 3317 554
OfferUp – Buy. Sell. Offer Up 1148 201
letgo: Buy & Sell Used Stuff 3019 500
Wish – Shopping Made Fun 475 78
Amazon Shopping 3578 571
Walmart 1176 189
eBay – Buy, Sell & Save 3147 525
Groupon – Shop Deals & Coupons 1585 265
McDonald’s 654 95
Checkout 51 – Grocery Coupons 427 81
Social Facebook 756 113
Snapchat 217 38
Instagram 1116 199
Pinterest 730 128
Live.me™– Live video streaming 2541 388
TextNow – free text + calls 2356 377
Text Free – Free Text + Call 1690 292
POF Free Dating App 897 155
Tumblr 1096 190
Tango – Free Video Call & Chat 1498 252
Sports NBC Sports 2561 412
Rio 2016 987 172
ESPN Fantasy Sports 1326 206
NFL Mobile 2334 360
The Olympics – Official App 688 114
ESPN 2852 437
Yahoo Fantasy Sports 1620 255
NFL Fantasy Football 1391 219
Yahoo Sports 1651 265
WatchESPN 2130 311
Tools GO Speed (Clean & AppLock) 3579 556
360 Battery – Battery Saver 3343 500
360 Security – Antivirus Boost 3766 543
GO Security, Antivirus AppLock 1787 250
Clean Master (Boost & AppLock) 2894 472
Power Clean – Optimize Cleaner 2414 373
Antivirus, Booster & Cleaner 3269 513
Kika Emoji Keyboard Pro + GIFs 1963 308
Power Battery – Battery Saver 2663 413
DU Battery Saver 2544 398
Transportion Uber 991 141
Lyft – Taxi App Alternative 1204 218
UberPartner 973 172
Android Auto 784 121
DigiHUD Speedometer 3572 572
Transit App: Real Time Tracker 3790 566
Transit Directions by Moovit 3717 608
Maps, Navigation & Directions 3504 561
Parkmobile – Easy paid parking 2962 460
Compass 1190 189
Travel and Local Waze – GPS, Maps & Traffic 1902 297
Yelp 1048 161
Google Earth 579 105
trivago – Hotel Search 1069 184
Airbnb 2174 344
TripAdvisor Hotels Restaurants 2383 383
Booking.com Hotel Reservations 1758 284
UberEATS: Faster Delivery 879 147
Maps – Navigation & Transit 1819 277
Fly Delta 1862 298
Weather The Weather Channel 3360 526
GO Weather Forecast & Widgets 2980 368
MyRadar Weather Radar 937 155
NOAA Weather Radar & Alerts 2552 396
1Weather:Widget Forecast Radar 3016 432
WeatherBug – Forecast & Radar 3818 567
AccuWeather 2870 416
Storm 1845 274
Transparent clock & weather 2919 450
Weather Underground 3129 488
Games Pokémon GO 2181 346
Rolling Sky 1322 201
slither.io 518 96
Farm Heroes Super Saga 1999 320
Subway Surfers 412 70
Color Switch 323 56
MOBIUS FINAL FANTASY 1662 254
ROBLOX 1325 184
Piano Tiles 2 (Don’t Tap…2) 1438 219
Suicide Squad: Special Ops 878 145

App Description Length Of Top 10 Paid Apps

Category App Name Character Count Word Count
Book And Reference WolframAlpha 3963 491
Dictionary.com Premium 1090 172
CCW – Concealed Carry 50 State 3934 634
Strong’s Concordance with KJV 2847 447
Moon+ Reader Pro 3273 482
Dictionary – M-W Premium 1369 207
Legal Heat 3800 649
Knots 3D 1861 292
Animated Knots by Grog 3320 470
The UESO App 753 112
Business Package Disabler Pro (Samsung) 3741 580
Tiny Scanner Pro: PDF Doc Scan 1136 186
Play Cardboard apps on Gear VR 3446 616
TurboScan: document scanner 2470 389
PrinterShare Premium Key 768 124
EZ Package Disabler (Samsung) 3076 478
Exchange by TouchDown Key 2605 405
doTERRA 1719 287
Package Disabler Pro+ Samsung 1195 182
NADA MarketValues 1064 164
Comics iLovecraft “Immersive Book” 2085 306
Cyanide & Happiness 1195 184
ComiCat (Comic Reader/Viewer) 2721 418
Handy Art Reference Tool 1172 184
ComicRack 2894 466
Amazing Spider-Man 2 Keyboard 884 132
Pose Tool 3D 2102 332
Perfect Viewer Donation 75 11
Pango Comics 887 143
Material Comic Viewer Pro 1611 242
Communication Torque Pro (OBD 2 & Car) 3998 650
FoxFi Key (supports PdaNet) 1342 228
TeamSpeak 3 661 101
AntiVirus PRO Android Security 3859 635
Puffin Browser Pro 2184 346
WiFi Tether Router 3059 488
Couple Tracker – Phone monitor 2569 409
EasyTether Pro 860 135
Metal Pro 1715 281
BJJ Core Concepts 3952 625
Education Toca Lab 1642 290
SkyView® Explore the Universe 1507 257
Toca Life: Vacation 2405 411
Toca Life: City 2690 465
Stellarium Mobile Sky Map 1205 185
Star Walk 2 – Night Sky Guide 3693 563
Toca Hair Salon 2 2521 433
Mobile Observatory – Astronomy 3070 481
Toca Life: Town 1867 328
Toca Life: School 1781 303
Entertainment Fake GPS Location Spoofer 1643 250
Scanner Radio Pro 3284 564
BBC Colouring: Doctor Who 1641 245
AllCast Premium 387 55
Akinator the Genie 2045 329
PhelpsMoji by Michael Phelps 140 21
KIMOJI by Kim Kardashian West 535 69
DARKNESS ROLLERCOASTER VR 1208 183
Meme Generator 2001 305
Paranormal Ghost EVP/EMF Radio 3836 567
Finance My Budget Book 2739 467
CASHFLOW – The Investing Game 1550 259
Monefy Pro – Money Manager 1736 266
Home Budget with Sync 3436 254
Checkbook Pro 3605 600
10bii Financial Calculator 3140 469
Data Plan Usage Widgets 1876 308
ITW Balance 4 EPPICARD 2253 368
Simple Checkbook Ledger 2013 342
MyCard – NFC Payment 643 120
Fitness and Health Sleep Cycle alarm clock 2595 394
7 Minute Workout Challenge 1399 221
Baby Wonder Weeks Milestones 3379 558
Couch to 5K® 3300 543
White Noise 3494 563
21 Day Container Tracker Fit 1183 222
Yoga Studio 3563 532
Period Tracker Deluxe 1859 296
Ref. Guide for Essential Oils 1078 162
Runtastic PRO Running, Fitness 3061 458
Libraries & Demo Premium License for PICASATOOL 1401 218
Wii Controller Demo Donation 271 49
Stuart Scottish TTS Voice 747 109
Camera Block – Spyware protect 1493 237
Mic Block -Call speech privacy 2791 445
Heather Scottish TTS Voice 748 109
Aviary Stickers: Love 406 53
Katherine US English TTS Voice 750 109
Jess North English TTS Voice 743 108
RustDroid: Rust Server Admin 2129 289
Lifestyle Sleep as Android Unlock 1208 151
Hue Pro 1595 271
Alarm Clock Plus(NoAds) 1283 206
Archangel Michael Guidance 770 108
Alarmy (Sleep If U Can) – Pro 2730 492
Forks Over Knives – Recipes 1259 190
Baby Connect (activity logger) 3703 559
DayGram 2251 400
Paprika Recipe Manager 2038 325
Baby Monitor 3G 3714 610
Media and Video VivaVideo Pro: HD Video Editor 2255 317
Podcast Addict – Donate 3825 590
MX Player Pro 2200 305
VideoShow Pro – Video Editor 1482 223
tinyCam Monitor PRO 3650 481
µTorrent® Pro – Torrent App 3068 458
Litchi for DJI Phantom/Inspire 2663 407
AndroVid Pro Video Editor 1680 269
Screen Recorder License 274 35
Blue Iris 1193 199
Medical The Monash Uni Low FODMAP Diet 762 113
Baby + : your baby tracker 2636 338
Essential Anatomy 3 3539 490
Feed Baby Pro – Baby Tracker 3807 621
Ear Spy Pro 2680 422
Pedi STAT 1911 265
EMT Review Plus 1829 293
ASCCP Mobile 399 64
Journal Club for Android 1230 185
MommyMeds 551 77
Music And Audio Ultimate Guitar Tabs & Chords 1489 232
Poweramp Full Version Unlocker 2048 311
iSyncr for iTunes 1722 282
TonalEnergy Tuner 3136 481
FL Studio Mobile 3068 483
Shazam Encore 2749 441
Songsterr Guitar Tabs & Chords 1273 206
PlayerPro Music Player 3408 507
Drillbook Next Reader 2229 377
Hi-Q MP3 Voice Recorder (Pro) 2139 337
News and Magazine Pocket Casts 3228 536
reddit is fun GP (unofficial) 1470 198
Relay for reddit (Pro) 1363 204
Sync for reddit (Pro) 1843 295
BaconReader Premium for Reddit 1799 252
DoggCatcher Podcast Player 1891 228
gReader Pro | News | RSS 3009 418
Voice Reading Pro 782 142
Police Scanner 2273 379
Push to Kindle 3501 526
Personalization Nova Launcher Prime 820 139
WatchMaker Premium Watch Face 2836 449
GO Launcher Prime (Remove Ads) 1614 230
Battery GO 1245 234
RETRORIKA ICON PACK 3504 484
Urmun – Icon Pack 1113 164
Watch Face – Minimal & Elegant 3746 575
Stealth Icon Pack 1922 290
Endless Universe 2327 391
ANTIMO ICON PACK 3512 463
Photography Photo Lab PRO Photo Editor! 2528 443
Facetune 3321 542
Word Swag – Cool fonts, quotes 2404 401
Baby Pics 2835 472
Cameringo+ Effects Camera 1771 290
CR7Selfie 925 148
Camera FV-5 3933 577
Afterlight 1191 182
Lapse It • Time Lapse • Pro 3894 624
Vidstitch Pro – Video Collage 2560 413
Productivity HotSchedules 1040 163
Swype Keyboard 3157 499
ES File Explorer/Manager PRO 3667 576
CamScanner (License) 3753 546
Call Recorder License – ACR 638 86
Root Explorer 1801 297
LookBehind for Android Wear 695 122
Work Log Pro 3721 671
RealCalc Plus 1423 186
Easy Voice Recorder Pro 2497 370
Shopping QSeer Coupon Reader 3466 587
OurGroceries Key 533 82
Out of Milk Pro 1668 277
Shopping list voice input PRO 685 111
Movie Collection + Inventory 497 82
Grocery King Shopping List 3968 681
Barcode Scanner+ (Plus) 2425 360
Harbor Freight Coupons Pro 448 82
What’s it worth on eBay? 1979 318
Gun Search Client for Armslist 501 84
Social Talon for Twitter 3248 546
Badoo Premium 603 114
Lumiya 475 74
iCorps: Pocket Reference 1520 259
Flamingo for Twitter 792 122
SKOUT+ – Meet, Chat, Friend 612 108
Unfollowers No Ads 47 8
Mimi 4chan Reader (donate) 1124 185
Moco+ – Chat, Meet People 1077 158
TweetCaster Pro for Twitter 1386 200
Sports Fantasy Draft Dominator 2016 3668 600
My8to18 728 115
Skydroid – Golf GPS Scorecard 3056 527
Fitness Trainer FULL version 616 91
Pro Football Radio 1483 242
Strelok Pro 1753 242
UDisc+ Disc Golf App 1983 290
UNO 1719 295
Game Ranger-Hunt Range Finder 1435 257
Pro Football Radio & Scores 1320 195
Tools Tasker 3667 453
My Alarm Clock 2612 422
Zooper Widget Pro 2986 431
Use Cardboard apps for Gear VR 2114 356
SD Maid Pro – Unlocker 1606 253
Titanium Backup PRO Key ★ root 3080 486
DiskDigger Pro file recovery 1273 220
Sixaxis Controller 2496 388
SuperSU Pro 591 87
Alarm Clock Xtreme & Timer 2384 411
Transportion MarineTraffic ship positions 1288 209
DigiHUD Pro Speedometer 3730 609
BringGo USA & CAN 3861 611
OBD Car Doctor Pro 2947 424
aCar Pro Unlocker 3279 474
CarHome Ultra Unlocker 3997 618
AutoGuard Pro Unlocker 202 29
OFFROAD ATLAS 3993 656
GeoWhere Fake Location Spoofer 1485 254
Realtime Charts for Torque Pro 3717 558
Travel and Local Flightradar24 – Flight Tracker 3874 572
BackCountry Navigator TOPO GPS 3871 653
Boating USA 3412 527
Gaia GPS: Topo Maps and Trails 2659 412
LiveATC for Android 2848 442
US Topo Maps Pro 3858 589
Maps & Navigation — OsmAnd+ 3638 563
Camp and RV – Campgrounds Plus 3648 587
Yellowstone GyPSy Driving Tour 2784 473
Tollsmart Toll Calculator 3969 647
Weather NOAA Hi-Def Radar 2033 322
Weather Timeline – Forecast 1245 189
AccuWeather Platinum 2870 416
Weather Live 2747 447
RadarScope 2993 484
NOAA Weather Unofficial 3475 484
MyRadar Weather Radar Ad Free 1020 171
Transparent clock weather Pro 2175 322
LED Watchface with Weather 652 93
Storm Shield 3144 482
Games Minecraft: Pocket Edition 697 109
Reigns 1173 182
Endless Ducker 132 26
Geometry Dash 788 129
Minecraft: Story Mode 1753 290
Bloons TD 5 1225 191
Terraria. 1777 273
Five Nights at Freddy’s 1692 276
Neo Monsters 1641 259
My OldBoy! – GBC Emulator 2647 445

The Results: Average App Description Length (Google Play)

After manually gathering data for almost ten days with an on and off schedule from August 5 to August 15, 2016(I could just easily scrape all the data but I don’t have API at that time), here are the results.

As I already stated earlier, this data isn’t perfect but I hope this can help us understand how top 10 apps handle with their app descriptions and does app description correlate with app rankings.

Average App Description Character Length By Category

Average App Description Word Length By Category

Average App Description Character Count Of Top 10 Results

Average App Description Word Count Of Top 10 Results

Percentage Of App Description That Have Feature Lists

Overall App Description Average Word Length

6 Insights About App Descriptions From This Case Study

#1 Paid apps have longer app description than free apps

App description isn’t the best asset to optimize when you have free apps.

It makes sense as users can just install and try your app for free. On the other hand, paid apps need a professional well-written sales copy to convince visitors to buy paid apps. While it can’t boost your conversion rate to the top, paid apps shall have engaging app description that connects to your target audience.

#2 Games Have One Of The Shortest Average App Description Length

App description “might” have little to no effect by gamers.

Out of 25 categories, top 10 games (free and paid) have the shortest average app description, and I think that is because of the nature of the audience or the niche. The majority of Android gamers might not interest reading app descriptions. I suggest focusing more on other on-page app assets like icons, screenshots, and promo video.

#3 Almost All Top 10 Apps Have Feature Lists

Why feature lists matters?

The simplest answer is: feature lists makes your app description more readable.

Remember that Google is reminding us to have a good app description and having a feature list on your app description can boost its readability alone.

There are numerous ways top 10 apps use feature list. Some app description has bullets; some have number list, and some feature lists are in bold formats.

#4 Ideal Length Of App Description Is 300 Words

The majority of the top 10 apps have 300+ words of the app description. So my suggested word length is to have at least 300+ words of the app description. It doesn’t mean that we should always follow what leaders are doing, but as long as it is relevant to your app, I think 300+ words is a good spot for your app description.

#5 App Description Length “Might” Be A Small Ranking Factor

For free apps? Maybe no. For paid apps? Maybe yes.

From the results above, we can see that app description length for free apps doesn’t make sense. It doesn’t correlate with the rankings. But in paid apps, we can see a slight difference. The average app description length for top 1 paid app is one of the longest average app descriptions with 350+.

In Average App Description Length of Top 10 Results chart, you can also see a slight ranking correlation from ranks number 3 to 9. But as I was always stating, app description can’t boost your app rankings alone.

#6 Length ≠ Quality

Having a 4000 character app description length doesn’t mean you have a high-quality app description.

After all, this is what Google is pointing out. Short descriptions tend to have a lower risk of keyword stuffing. On the other hand, keyword stuffing can be easily avoided. You can just use keyword density checkers to prevent stuffing your keywords. And also, 300 words as an average isn’t short, especially with 4000 character limit, right?

That being said, quality should always be the priority for app description. Never try to stuff irrelevant sentences or do some keywords stuffing just to manipulate search algorithm and make your app description longer.

Conclusion

While app description isn’t the best asset you can optimize, it doesn’t mean we should always overlook our app descriptions. While it can’t bring your app to the peak of the rocky and mountainous Google Play Store top apps, having a better app description will still help you convert potential app users and might also boost a few rank if Google Play uses it as ranking signal.

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